Today when politicians are taking full advantage of their positions, an evil nexus of mafia and crime syndicate is making the life of the common man miserable, taxpayer’s money is siphoned out for the personal gain of the influential and ordinary people are a mere spectator-media has a grater responsibility As the fourth pillar of democracy along with judiciary, executive and legislature, media of today has an all embracing role to act against the injustice, oppression, misdeeds and partiality of our society.
From the days abode, media has remained an integral part of human civilization.
From the days of Vedas and Upanishads to edicts of kings and emperors like Chandragupta, Asoka to the medieval Indian mass gatherings to the modern day’s audio video and print media, media has always taken a pivotal role in shaping our society.
In recent scams from commonwealth to 2G, exposed thanks to television and print media, media acted as a catalyst to government action compelling government to swing into action including suspending ministers and putting ministers into jail.
Who can forget the crusade taken by Indian media in the Nirbhaya rape case and shaping the public opinion in one of the most heinous crimes the world has ever witnessed.
Coupled with traditional print media all these audio video and social media caters to a richly diversified media industry in India.
Media helps in fighting against corruption, nepotism, cronyism of institutional machinery and carrying out relentless campaign against them.
The World Wide Web and web 2.0 technologies have given rise to electronic media where even a common man can express views through blogs, website posts, facebook and twitter like social media.
Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society.
Media is the sword arm of democracy.
Since the introduction of television in our country in late 70’s visual media becomes a very potential tool in informing the current news to the society, entertaining the people and shaping up of public opinion.